When Denmark's Olympic team head to London this summer, they will be sporting a special Olympic collection designed for the Olympic team by Jack & Jones and Vero Moda.
The collection came about in collaboration with two of Denmark's Olympic kayakkers Henriette Engel Hansen and Kasper Bleibach, and upcoming Olympic swimmer Moller Pedersen.
Olympic fever has permeated the fashion scene throughout the spring, and the trend has taken hold in earnest with this very special partnership: " The work on the collection has been permeated by the intense feeling that the athletes have about the upcoming games. You quickly sense the athletes pride in taking part in the games and participating as a team," Jack & Jones designer Anne Bjornager explains. Anne has now been working intensively on the collection for months now.
The collection is based on a classic college style, with a preppy sportswear look. This apparent, for example, in the pretty dress with a blue skirt and white top from Vero Moda, and the classic raw denim sports blazer from Jack & Jones.